I used to be one of those people who watched the
Superbowl The Big Game just for the ads. While I am capable of enjoying football if I have a horse in that race, mixed-metaphorically speaking, really I’m just there to see what a three million dollar commercial looks like.
But now, with the Internet, I don’t have to sit through all that sports to find out! I can just wait until Monday morning and watch them all on YouTube. Yay!
So, here’s my favorite, along with an analysis of what makes it great.
1. It features a goat. The beginning of Texas Gothic features a goat. It is not a coincidence that both these things are high-lair-ious.
2. Sound effects. And on a related note…
3. Goat Reaction Shot. Made funnier by the fact that goats in real life pretty much don’t react to anything. (Except for fainting goats.)
4. Showing, not telling. This is the kind of less-is-more visual storytelling that relies on the viewer to be smart enough to figure out the….
5. Circular humor.
What Superbowl ads were worth their super hype? Do you have a favorite from past or present years? (My all time favorite is probably still the Volkswagon/Darth Vader one.)